Blendle is one of 124 projects that have been offered funding from the second round of Google’s Digital News Initiative Innovation Fund – each designed to advance innovation in the news industry. Below is a short description of the project we proposed.
Every day Blendle’s 1 million readers have access to around 10,000 new articles, published by the most important newspapers and magazines in Germany, the Netherlands and the US. To help its readers discover the most important articles, Blendle is developing a Recommendation Engine for Journalism, that serves every reader the right article at the right time, based on their preferences for topics, brands and article length. The algorithm values serendipity too, to make sure readers will still be surprised regularly.